How It Works Pricing FAQ Get Early Access

Your vet sent a reminder.
You meant to do it.
Then life happened.

You're a great dog owner. Your brain just makes the admin hard.

Not insurance. Not a reminder app. Real follow-up via WhatsApp.

We stay on it until you confirm.

Flea treatments, boosters, grooming, meds, and more. We track the dates and follow up when something slips via WhatsApp. No dashboards. No guilt.

Get Early Access See How It Works
From £9.99/month. Cancel anytime.
Opens WhatsApp with a pre-filled message. Just tap send.
Built by someone who has spent 25 years stopping things slipping through the cracks
‹
🐾
Covered for Dogs
online
Yesterday
Hi Sarah 👋 Bella's flea treatment was due yesterday. Did you manage to do it?
10:32 am
If not, no stress. Want me to nudge you again in a couple of days?
10:32 am
No I forgot 😅 I'll sort it and message you
1:42 pm ✓✓
Perfect. Just message when it's done 🐾
1:43 pm
Today
Morning Sarah 👋 quick nudge on Bella's flea treatment. Just reply "done" when you've sorted it.
9:14 am
Done ✅
6:48 pm ✓✓
Brilliant. Logged. Next flea dose due 5 April.
Flea treatment, covered ✓
6:49 pm

Already getting reminders that don't work?

Calendar alerts get snoozed. Vet texts get ignored. Sticky notes disappear.

We check in.
We follow up.
We adjust.

That's not a reminder app. That's a safety net.

From £9.99/month.

Sound familiar?

Life gets in the way.
Your dog shouldn't pay the price.

It's not that you don't care. It's that no one was watching.

You love your dog. But between work, kids, and everything else, things slip. That's not a character flaw. It's being human.

😰

"Was that flea treatment last month or the month before?"

A missed dose doesn't just mean scratching. It can mean a vet visit, a house flea treatment, and weeks of misery for everyone.

Can cost £250+
📱

"I set a reminder… and snoozed it three times"

Reminder apps ping you once and assume you acted. When you don't, they move on. The gap widens quietly until something goes wrong.

😓

"The vet said we're overdue. Again."

Lapsed boosters can mean restarting the full vaccination course and weeks of restricted walks.

Can cost £150+

How it works

Four steps. Then we take it from here.

You don't manage Covered. Covered keeps everything on track.

1
💬

Tell us about your dog

Fill in a quick form or set up via WhatsApp. You don't need exact dates — "a couple of months ago" works fine. Takes about 3 minutes.

2
📋

We build a care timeline

We create a living schedule of everything that needs to happen and when. No spreadsheets. No apps. It just exists.

3
🔔

Smart follow-through

We check in via WhatsApp when something's due. If you don't respond, we gently nudge again. No judgement, ever.

4
🟢

Monthly status check

A simple monthly summary so you can see at a glance that everything's on track.

Within 24 hours of signing up, you'll get a WhatsApp message confirming everything we're tracking and when each thing is next due. Nothing else to do. We take it from there.

💊
💉
✂️
🍖
📋
Flea & worm
Boosters
Grooming
Food & meds
Insurance

Why not just use reminders?

Reminder apps assume you acted.
We actually check.

One is a ping. The other is a safety net.

Typical reminder app

Send and forget

  • ✕Sends you an alert
  • ✕Assumes you did the thing
  • ✕Moves on
  • ✕No follow-up if you snooze
  • ✕You manage the system
vs

Covered

Track and follow through

  • ✓Sends a warm check-in
  • ✓Waits for your confirmation
  • ✓Follows up if you don't respond
  • ✓Adjusts timing when things shift
  • ✓Flags problems before they escalate

What we track

Everything that matters.
Nothing you have to manage.

We keep a quiet eye on all the care tasks that keep your dog healthy and happy.

💊Flea & worming
💉Annual boosters
✂️Grooming cycles
💊Medication schedules
📋Insurance renewals
🍖Food & supplies
🌡️Seasonal alerts
🎆Firework prep

Simple pricing

Pick your plan. Everything else is handled.

Not reminders. Real follow-through.

Less than the cost of one missed flea treatment. And a fraction of the vet bill that follows.

A single flea outbreak can cost £250+ to resolve. One lapsed booster can mean restarting vaccinations at £150+.

What you're really buying

  • Fewer "overdue again" moments
  • No wasted health-plan months
  • A system that doesn't rely on memory
🐾
Single Dog
One dog, fully covered
£9.99
/month
or £99/year, two months free
  • ✓Full care timeline for one dog
  • ✓Smart WhatsApp check-ins and follow-ups
  • ✓Monthly green/amber/red status report
  • ✓Seasonal risk alerts
  • ✓Missed-action detection
  • ✓Insurance renewal tracking
Get Early Access
Cancel anytime.
🐾🐾
Two Dogs
Two dogs, one simple plan
£14.99
/month
or £149/year, two months free
  • ✓Separate care timeline per dog
  • ✓Smart WhatsApp check-ins and follow-ups
  • ✓Individual status reports
  • ✓Seasonal risk alerts
  • ✓Missed-action detection
  • ✓One WhatsApp thread for both dogs
Get Early Access
Cancel anytime.
🐾🐾🐾
Multi-Dog
Three or more dogs. Built for busy multi-dog homes.
£19.99
/month
or £199/year, two months free
  • ✓Separate care timeline per dog
  • ✓Smart WhatsApp check-ins and follow-ups
  • ✓Individual status reports
  • ✓Seasonal risk alerts
  • ✓Missed-action detection
  • ✓One WhatsApp thread for all dogs
Get Early Access
Cancel anytime.

Looking for something extra?

£29per trip
Holiday Planning
  • ✓Kennel/sitter prep checklist
  • ✓Care handover notes
£179one-off
New Puppy

Includes 12 months of Covered

  • ✓Vaccination schedule built in
  • ✓First-year milestone tracking

Who it's for

Whether you're paying for a health club or flying solo, gaps happen.

Covered isn't for people who don't care. It's for people who care deeply but are out of mental bandwidth.

🤷‍♀️🐕
The "It's Simple, I Just Forget"

Your dog's routine isn't complicated. Your attention is.

One dog, straightforward needs, nothing exotic. You just get pulled in a hundred directions and things slip through. You don't need a complex system. You need someone watching the basics.

Sound familiar? Covered is built for exactly this. Simple routine, quiet safety net.
💊📦
The Sunk-Cost Club Member

You pay the monthly subscription. You just forget to use it.

The flea treatments arrive in the post, the boosters are "included", but the boxes are stacking up on the kitchen counter. You're paying for protection you aren't actually giving your dog.

Sound familiar? Covered doesn't replace your club. It makes sure you actually use it.
😰🐕
The Systemless Procrastinator

You buy treatments when the dog starts scratching.

No plan, no club, no spreadsheet. You pick up flea stuff in the supermarket when you remember. Every vet visit, you hold your breath hoping the boosters haven't lapsed. One missed date away from a £250 flea outbreak.

Sound familiar? Covered meets you where you are. No judgement. Just a quiet safety net.

Transparency

What Covered isn't

We believe in being upfront.

🩺We don't give medical advice. Your vet is always the expert.
🛒We don't purchase products for you. We make sure you don't forget to.
📞We don't book appointments. We let you know when it's time to.
🔄We don't replace your vet or groomer. We help you stay on top of their recommendations.

Why we built this

I built Covered because everyday life deserves better systems.

I build systems that stop important things slipping through the cracks.

For 25 years I've designed operational systems for businesses handling complex moving parts, deadlines, and responsibilities. Systems that quietly keep everything on track so people don't have to think about it.

Then I realised something obvious. Everyday life has the exact same problem.

Not a lack of reminders. A lack of follow-through.

People don't forget because they don't care. They forget because life has a hundred competing priorities. Dog care just needs a system that handles the follow-through quietly.

So I built Covered. Not another reminder app. A system that watches the timeline, follows up when things slip, and makes sure nothing important gets missed.

Because staying on top of things shouldn't depend on perfect memory.

— Dave, FounderMindLikeASieve

Questions

Got questions? We've got answers.

And if yours isn't here, just ask us on WhatsApp.

Phone reminders tell you something needs doing. Covered checks whether you actually did it, follows up if you didn't, adjusts timing when things shift, and spots patterns before they become problems. It's the difference between a ping and a safety net.
Nope. Covered works entirely through WhatsApp, the app you already have. No downloads. No accounts. No passwords.
That's completely fine, and it's actually what makes us different. We'll gently follow up after a day or two. No pressure, no guilt. If things keep slipping, we'll adjust your dog's timeline and flag it in your monthly check-in.
Yes. We have plans for one dog, two dogs, and multi-dog homes. Each dog gets their own timeline and status, all in the same WhatsApp conversation.
If your system is working perfectly, you might not need us. But even organised owners miss things. Because a spreadsheet only works when you remember to check it. Covered is the safety net that catches what your best systems miss.
We don't sell your data or use it for advertising. We only use it to provide the service. We use trusted providers to run the service (like WhatsApp). Details in our Privacy Policy.
No. We don't sell flea treatments, food, or any products. We make sure you don't forget the ones you already use. Covered is a follow-through service, not a shop.
Yes. No contracts, no lock-ins. Cancel anytime. Just message us. We'll send you a summary of your dog's care timeline so nothing gets lost.
🐾

Never wonder if your dog's care is up to date.

Set it up once. Then let Covered handle the rest. More walks. More belly rubs. Less worrying.

Get Early Access
From £9.99/month. Cancel anytime.
No judgement when things slip. That's literally why we exist.