How It Works Pricing FAQ Register Your Interest

Your dog's care,
handled quietly
in the background

Flea treatments, boosters, grooming, meds. We track it all via WhatsApp and gently follow up when things slip. No apps. No dashboards. No guilt.

Join the waitlist. We'll let you know when Covered launches.
Built by someone who has spent 25 years stopping things slipping through the cracks
โ€น
๐Ÿพ
Covered
online
Today
Hi Sarah! ๐Ÿ‘‹ Bella's flea treatment was due yesterday. Did you get to it?
10:32 am
No I forgot ๐Ÿ˜… doing it now
11:15 am โœ“โœ“
No worries at all! Just let us know once it's done ๐Ÿพ
11:16 am
Done โœ…
11:48 am โœ“โœ“
Brilliant! Logged. Next one due 5th April.
Flea treatment โ€” covered
11:48 am

Sound familiar?

Life gets in the way.
Your dog shouldn't pay the price.

It's not that you don't care. It's that no one was watching.

You love your dog. But between work, kids, and everything else, things slip. That's not a character flaw. It's being human.

๐Ÿ˜ฐ

"Was that flea treatment last month or the month before?"

A missed dose doesn't just mean scratching. It can mean a vet visit, a house flea treatment, and weeks of misery for everyone.

Typical cost: ยฃ250+
๐Ÿ“ฑ

"I set a reminderโ€ฆ and snoozed it three times"

Reminder apps ping you once and assume you acted. When you don't, they move on. The gap widens quietly until something goes wrong.

๐Ÿ˜“

"The vet said we're overdue. Again."

Lapsed boosters can mean restarting the full vaccination course and weeks of restricted walks.

Typical cost: ยฃ150+

How it works

Four steps. Then we take it from here.

You don't manage Covered. Covered manages continuity.

1
๐Ÿ’ฌ

Tell us about your dog

A quick chat about your dog's name, breed, vet, groomer, and current routine. Takes about 3 minutes.

2
๐Ÿ“‹

We build a care timeline

We create a living schedule of everything that needs to happen and when. No spreadsheets. No apps. It just exists.

3
๐Ÿ””

Smart follow-through

We check in via WhatsApp when something's due. If you don't respond, we gently nudge again. No judgement, ever.

4
๐ŸŸข

Monthly status check

A simple green/amber/red summary so you can see at a glance that everything's covered.

๐Ÿ’Š
๐Ÿ’‰
โœ‚๏ธ
๐Ÿ–
๐Ÿ“‹
Flea & worm
Boosters
Grooming
Food & meds
Insurance

Why not just use reminders?

Reminder apps assume you acted.
We actually check.

One is a ping. The other is a safety net.

Typical reminder app

Send and forget

  • โœ•Sends you an alert
  • โœ•Assumes you did the thing
  • โœ•Moves on
  • โœ•No follow-up if you snooze
  • โœ•You manage the system
vs

Covered

Track and follow through

  • โœ“Sends a warm check-in
  • โœ“Waits for your confirmation
  • โœ“Follows up if you don't respond
  • โœ“Adjusts timing when things shift
  • โœ“Flags problems before they escalate

What we track

Everything that matters.
Nothing you have to manage.

We keep a quiet eye on all the care tasks that keep your dog healthy and happy.

๐Ÿ’ŠFlea & worming
๐Ÿ’‰Annual boosters
โœ‚๏ธGrooming cycles
๐Ÿ’ŠMedication continuity
๐Ÿ“‹Insurance renewals
๐Ÿ–Food & supplies
๐ŸŒก๏ธSeasonal alerts
๐ŸŽ†Firework prep

Simple pricing

One plan. Everything covered.

Less than the cost of one missed flea treatment. And a fraction of the vet bill that follows.

A single flea outbreak typically costs ยฃ250+ to resolve.
Covered
Complete care continuity for one dog
ยฃ16.99
/month
ยฃ169/year. save ยฃ35
  • โœ“Full care timeline for one dog
  • โœ“Smart WhatsApp check-ins & follow-ups
  • โœ“Monthly green/amber/red status report
  • โœ“Seasonal risk alerts
  • โœ“Missed-action detection
  • โœ“Insurance renewal tracking
Register Your Interest
Join the waitlist. No spam, ever.
Additional Dog
Add another dog to your account
+ยฃ8.99
/month per dog
Bundled with your annual plan
  • โœ“Separate care timeline
  • โœ“Individual status reports
  • โœ“All core features included
  • โœ“One WhatsApp thread for all dogs
Register Your Interest
Add-ons
Extra support when you need it
ยฃ29per trip
Holiday Planning
ยฃ179one-off
New Puppy (includes 12 months)
  • โœ“Holiday: kennel/sitter prep checklist
  • โœ“Holiday: care handover notes
  • โœ“Puppy: vaccination schedule built in
  • โœ“Puppy: first-year milestone tracking
Register Your Interest

Who it's for

Whether you're chaotic, busy, or organised, gaps happen.

Covered works for every kind of dog owner. Because every kind has days where things slip.

๐Ÿƒโ€โ™€๏ธ๐Ÿ•
The Busy One

You love your dog. You just have a lot on.

Between work, family, and the rest of life, flea treatments aren't top of mind. You don't need judgement. you need a safety net.

"It's not that I don't care. I've just got a hundred other things competing for my attention."
๐Ÿง ๐Ÿถ
The ADHD Brain

You've tried every app. They all assume you'll act on the first alert.

One notification isn't enough. You need gentle, no-shame follow-through from something that won't give up on you after one ping.

"Three nudges, no judgement. That's all I needed."
๐Ÿ“’๐Ÿฆฎ
The Organised One

You've got systems. But even good systems have gaps.

Wouldn't it be nice to have a second brain watching for the things that slip between the cracks?

"My spreadsheet missed a booster. Covered caught it."

Transparency

What Covered isn't

We believe in being upfront.

๐ŸฉบWe don't give medical advice. Your vet is always the expert.
๐Ÿ›’We don't purchase products for you. We make sure you don't forget to.
๐Ÿ“žWe don't book appointments. We let you know when it's time to.
๐Ÿ”„We don't replace your vet or groomer. We help you stay on top of their recommendations.

Why we built this

I built Covered because everyday life deserves better systems.

I build systems that stop important things slipping through the cracks.

For 25 years I've designed operational systems for businesses handling complex moving parts, deadlines, and responsibilities. Systems that quietly keep everything on track so people don't have to think about it.

Then I realised something obvious. Everyday life has the exact same problem.

Not a lack of reminders. A lack of follow-through.

People don't forget because they don't care. They forget because life has a hundred competing priorities. Dog care just needs a system that handles the follow-through quietly.

So I built Covered. Not another reminder app. A system that watches the timeline, follows up when things slip, and makes sure nothing important gets missed.

Because continuity shouldn't depend on perfect memory.

โ€” Dave, FounderMindLikeASieve

Questions

Got questions? We've got answers.

And if yours isn't here, just ask us on WhatsApp.

Phone reminders tell you something needs doing. Covered checks whether you actually did it, follows up if you didn't, adjusts timing when things shift, and spots patterns before they become problems. It's the difference between a ping and a safety net.
Nope. Covered works entirely through WhatsApp. the app you already have. No downloads. No accounts. No passwords.
That's completely fine, and it's actually what makes us different. We'll gently follow up after a day or two. No pressure, no guilt. If things keep slipping, we'll adjust your dog's timeline and flag it in your monthly check-in.
Absolutely. Additional dogs are ยฃ8.99/month each. Each gets their own timeline and status report, all in the same WhatsApp conversation.
If your system is working perfectly, you might not need us. But even organised owners miss things. because a spreadsheet only works when you remember to check it. Covered is the safety net that catches what your best systems miss.
Your dog's care information is stored securely and never shared. We don't sell data, we don't use it for advertising, and we don't share it with third parties.
Yes. No contracts, no lock-ins. Cancel anytime through WhatsApp. We'll send you a summary of your dog's care timeline so nothing gets lost.
๐Ÿพ

Your dog deserves continuity.
You deserve peace of mind.

Set it up once. Then let Covered handle the rest. More walks. More belly rubs. Less worrying.

Register Your Interest
No spam. Just a heads-up when we launch.